Smart Search: A Detailed Overview of Features

Multilingualism

Our system automatically works with multilingual websites, providing a unified search across all content regardless of the language.

Real-world examples (English + common European languages)

The system intelligently matches terms that differ significantly in spelling, meaning, or regional usage between languages:

• A user searches for "car" (English) → the system returns products labeled "coche" (Spanish), "voiture" (French), or "Auto" (German)
• A query for "apartment" (US English) → finds listings described as "apartamento" (Spanish), "appartement" (French), or "Wohnung" (German)
• If someone types "headphones" (English) → results include items marked "auriculares" (Spanish), "casque" (French), or "Kopfhörer" (German)
• A search for "bottle" (English) displays products listed as "botella" (Spanish), "bouteille" (French), or "Flasche" (German)

How it works

When a user enters a query, the system simultaneously searches for relevant results across all language versions of your site.

Standard language support

By default, our search is configured to handle your website's primary languages, ensuring correct matching of contrasting terms and regional dialects.

Additional languages

If your site supports more language versions (e.g., French, German), the integration of each additional language is discussed individually.

Business benefits

Multilingual search ensures that customers using different languages or regional dialects find the right product, despite variations in terminology — significantly improving the overall user experience.

Product Feed Validation

When a feed is connected (via integrations or upload), we validate all products to ensure flawless search performance.

Error tolerance

Errors in individual product items do not stop indexing and search across the entire catalog:

• Safe mode — products with errors (incorrect data, missing required fields) are temporarily excluded from the search index
• Uninterrupted operation — search continues to function with all valid products that have passed validation

Control and correction

In your personal account, you get full control over the process:

• Reporting — view a list of problematic products with specific reasons for the errors
• Recommendations — the system provides clear advice on how to fix errors in the feed
• Support — option to contact a personal manager for help with complex issues

Result: users always see relevant and correct search results, which minimizes zero-result searches caused by errors in the source data.

API Integration

Through the API, you can fully manage search queries and results, replicating the widget's output on your page.

Key features

• Receive responses in the same JSON format as the widget
• Configure filters, sorting, synonyms, and other query parameters
• Full functionality in line with your subscription plan (number of requests, available options)

Advantages

• Fast integration with any frontend or mobile application
• Unified search logic for both the widget and custom search pages

Search Analytics

Shows how users search for your products, so you can improve results and increase conversions.

What it includes

Analysis period: from 1 day (depending on your subscription plan)

Practical value

• Adding synonyms for unsuccessful searches
• Improving product descriptions based on actual user queries
• Identifying and promoting popular products
• Pinpointing products that require optimization
• Making informed decisions about catalog development

Automatic Error Correction

Our system understands users even with imprecise input. It automatically corrects the most common errors:

Typos in words

• Swapped letters: "loptop" → "laptop"
• Missed letters: "headphnes" → "headphones"
• Extra letters: "smarrtphone" → "smartphone"
• Duplication: "chargerr" → "charger"

Merged words

When a user writes "phonecase", the system understands they mean "phone case".

Automatic Keyboard Layout Correction

Forgot to switch your keyboard layout? No problem! Our system analyzes each word individually:

• "pro[w]essor" → "processor" (typed "w" on a Russian layout instead of "c")
• "ld;sgf" → "mouse" (typed as if on an English keyboard while the layout was Russian)
• "phone ljc[bl" → "phone laptop" ("ljc[bl" = "ноутбук" typed with English letters on a Russian-layout keyboard)

Responsive & Mobile-Friendly Design

Fully adapted for a seamless experience on any device:

• Smartphones — a streamlined interface with large, touch-friendly buttons for easy navigation on the go
• Desktop — the full-featured interface with complete functionality for power users

Transliteration (Automatic Keyboard Layout Correction)

How it works

If a user with a Cyrillic keyboard layout accidentally types a Latin-based brand (e.g., entering "Найк" instead of "Nike"), the search engine automatically interprets the query correctly. The feature works both ways — from Cyrillic to Latin and vice versa.

Key advantages

• Versatility — the search understands queries in both Latin and Cyrillic scripts, ensuring users always find what they are looking for
• Automation — no need to manually duplicate product names in different alphabets; the system handles the conversion automatically
• User experience — customers can type as they are used to, significantly reducing "zero results found" pages and improving their overall experience

Result: you prevent the loss of potential sales from customers who make common keyboard layout mistakes.

Morphological Analysis

The system understands different word forms, finding products even when users search with grammatical variations.

Example search: "women's shoe" — finds:

• "shoes for women" (plural forms)
• "a woman's dress shoe" (singular forms)
• "running shoes" (related concepts or subcategories)

The search engine intelligently handles different parts of speech, including nouns (singular/plural), adjectives, and verbs, to deliver the most relevant results regardless of the query's exact phrasing.

Synonym System

Built-in synonyms

• smartphone = mobile phone = cell phone
• laptop = notebook = portable computer

Colloquial & simplified language

• A search for "washer" will find results for "washing machine"
• A search for "fridge" will also find results for "refrigerator"

Custom synonyms for your niche

We can configure additional synonyms that are specific to your business or industry.

User-managed synonyms via analytics

From your dashboard, you can create unique synonyms based on real user data. Search query analytics reveal which phrases users are searching for that yield zero results — you can identify which products are frequently sought after but not found because the search terms don't match the product descriptions. By adding unique synonyms based on this data, you directly link a popular search term to your product, boosting its visibility and conversion rate.

Search History

Convenient navigation

The empty search bar displays the user's 5 most recent successful queries, allowing them to quickly revisit previous search results after navigating to other pages.

Privacy

Each user can only see their own search history.

Smart Listing

Informative pricing

Next to the product, a strikethrough old price and the new price are displayed, clearly showing the savings for the customer.

Smart result sorting

Items that appear higher in the list:

• Products with labels (e.g., promo, sale, bestseller, new arrival)
• The latest models (based on the product creation date) — prioritized to attract customer attention

Items moved lower in the list:

• Products without photos
• Products without descriptions
• Products with a zero price
• Products with an "out of stock" status

Benefits

• For customers — easier to find great deals and new arrivals; the organized listing saves time
• For the seller — promotional items and new arrivals get more visibility, increasing sales; incomplete listings don't distract from the main catalog

Result: the search listing functions as a sales tool, not just a list of results.

Dynamic Filters

The plugin automatically adds a smart filter panel to your search page. Users can filter products by categories, brands, tags, price, and other parameters from your product feed.

The plugin displays only the filters and sorting options relevant to the current search results — no inactive options, only relevant choices to narrow down the selection.

Protection from zero results

The system guarantees that applying any filter will not lead to an empty page. If necessary, filter ranges are automatically adjusted to ensure the user always sees relevant products.

Full control via API

If you integrate the search via API, you get complete freedom to create your own filter interface:

• Flexibility — place filter blocks anywhere on the page and style them to match your website's design
• Synchronization — the API provides an up-to-date list of available filters and their values for each query, allowing you to create dynamic, interactive filters with logic identical to the plugin's

Result: regardless of the integration method (plugin or API), you provide users with a convenient and fast way to find the product they need without the risk of a "nothing found" page.

Personalization and Customization

Flexible ranking

• Influence the display order of products
• Customize algorithms to fit the specifics of your business
• Ability to boost priority categories in the results

Quick Shopping

Cart directly in the results

The shopper sees a "Buy" button right in the search results. There's no need to go to the product page — items can be added to the cart with a single click, saving time.

Unique Settings

Individual approach

• Search algorithms are customized to the specifics of your website
• The results page design can be adapted to your corporate style
• Development of additional functionality for your needs

Continuous Improvement

Monthly optimization

Our specialists regularly analyze the search performance on your website and:

• Adjust settings to increase relevance
• Reduce the number of queries with no results
• Provide personalized recommendations to improve search quality, taking your target audience into account

Result: this comprehensive system ensures the most comfortable search experience for your users and increases the site's conversion rate.